Your data stays yours, and its history stays visible
Customers own their data and control the connectors that bring it in. Lineage and timestamps show where it came from and how current it is.
Ownership, lineage and evidence
Each tenant controls its own connectors. Lineage, timestamps and evidence accompany material results, and the audit trail records activity. Charts on this website use illustrative synthetic data. Insights about your business appear only inside your own workspace.
Illustrative synthetic data
Flow links from source to audience, in synthetic units
| From | To | Value |
|---|---|---|
| Orders database | Sales dataset | 620 |
| CRM | Sales dataset | 140 |
| CRM | Customer dataset | 180 |
| Files | Customer dataset | 90 |
| Sales dataset | Net revenue | 760 |
| Customer dataset | Repeat rate | 270 |
| Net revenue | Executives | 460 |
| Net revenue | Operations | 300 |
| Repeat rate | Executives | 120 |
| Repeat rate | Operations | 150 |
- An orders database, a CRM and files are the three sources.
- They feed the sales and customer datasets.
- Those datasets resolve into the net revenue and repeat rate metrics; net revenue receives 760 units from sales, 620 of them from the orders database.
- Net revenue then feeds executives with 460 units and operations with 300.