Explore charts built to answer real questions
Each story pairs a business question with the chart that answers it. All data shown is illustrative and synthetic.
An illustration of an intended capability drawn from approved synthetic data.
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Analytic chart families
Eighteen chart families, each with a core interaction and a complete text alternative.
Lines
In which weeks does revenue rise and when does it fall behind the prior year?
Bars
Which categories carry the revenue and which fell behind the prior year?
Scatter
Does order value rise with order count, and which points break the pattern?
Heatmap
On which day and in which band do requests crowd together?
Treemap
How much of the revenue does each region carry, and which categories make it up?
Sankey flow
How much of the order volume from each channel is fulfilled and how much comes back?
Waterfall
What lifted revenue and what pulled it down between the two periods?
Funnel
At which stage does the store lose the most visitors?
Radar
How do the sales channels differ across five dimensions of satisfaction?
Distribution
How are order values distributed, and how many sit far from the usual?
Goal indicators
Which indicators reached their target and which are still short?
Region tiles
Which regions lead requests in each quarter?
Dependency network
What feeds each dashboard and which metrics rely on each source?
Small multiples
Do the regions follow similar patterns, and which one departs from the rest?
Dual axis
Does revenue rise when the conversion rate rises?
Retention cohorts
Do newer cohorts keep their customers better than older ones?
Forecast interval
How far might orders reach over the next six months?
Evidence lineage
How did this figure travel from its source to the decision built on it?
Filter by what you need to know
Narrow the gallery by question, chart type, role or industry to find a pattern close to your own work. Every story has a data table alternative and states clearly that its figures are illustrative synthetic data, never customer results.
Illustrative synthetic data
Revenue bridge steps, in synthetic thousand units
| Step | Value |
|---|---|
| Prior period | 14825 |
| Volume | 412 |
| Mix | 96 |
| New customers | 205 |
| Returns | -138 |
| Current period | 15400 |
- Prior-period net revenue starts the bridge at 14,825 thousand units.
- Volume adds 412 and mix adds 96.
- New customers add 205, while returns subtract 138.
- Current net revenue closes at 15,400 thousand units.
Illustrative synthetic data
Net revenue by region and month, in synthetic thousand units
| Region | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North | 310 | 304 | 314 | 334 | 348 | 362 | 364 | 362 | 362 | 380 | 408 | 428 |
| South | 261 | 278 | 295 | 300 | 301 | 304 | 325 | 356 | 379 | 336 | 333 | 346 |
| East | 302 | 302 | 298 | 296 | 312 | 338 | 356 | 308 | 300 | 308 | 326 | 338 |
| West | 230 | 235 | 258 | 291 | 316 | 275 | 274 | 289 | 314 | 333 | 352 | 359 |
- Rows are the four regions, columns are months one to twelve.
- Monthly totals rise from 1,103 in month one to 1,471 in month twelve.
- The last months of the year are the strongest in every region.
- All cells together add up to 15,400 thousand units.
Illustrative synthetic data
Retention by cohort and period, in percent
| Cohort | 0 | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|---|
| Cohort 1 | 100 | 71 | 58 | 49 | 44 | 41 |
| Cohort 2 | 100 | 73 | 60 | 52 | 46 | |
| Cohort 3 | 100 | 70 | 57 | 50 | ||
| Cohort 4 | 100 | 74 | 61 | |||
| Cohort 5 | 100 | 72 | ||||
| Cohort 6 | 100 |
- Six cohorts bring in 839 new customers in total.
- Every cohort starts at 100 percent in its first period.
- The sharpest drop comes after the first period, to between 70 and 74 percent.
- The oldest cohort settles at roughly 41 percent by the sixth period.
Illustrative synthetic data
Flow links from source to audience, in synthetic units
| From | To | Value |
|---|---|---|
| Orders database | Sales dataset | 620 |
| CRM | Sales dataset | 140 |
| CRM | Customer dataset | 180 |
| Files | Customer dataset | 90 |
| Sales dataset | Net revenue | 760 |
| Customer dataset | Repeat rate | 270 |
| Net revenue | Executives | 460 |
| Net revenue | Operations | 300 |
| Repeat rate | Executives | 120 |
| Repeat rate | Operations | 150 |
- An orders database, a CRM and files are the three sources.
- They feed the sales and customer datasets.
- Those datasets resolve into the net revenue and repeat rate metrics; net revenue receives 760 units from sales, 620 of them from the orders database.
- Net revenue then feeds executives with 460 units and operations with 300.
Illustrative synthetic data
Net revenue by region, in synthetic thousand units
| Region | Value |
|---|---|
| North | 4276 |
| South | 3814 |
| East | 3784 |
| West | 3526 |
- The north leads with 4,276 thousand units.
- The south follows with 3,814 and the east with 3,784.
- The west is lowest at 3,526.
- The four regions together total 15,400 thousand units.
Illustrative synthetic data
Net revenue by product line, in synthetic thousand units
| Product line | Value |
|---|---|
| Home | 4792 |
| Fashion | 4153 |
| Electronics | 3690 |
| Grocery | 2765 |
- Home is the largest product line at 4,792 thousand units.
- Fashion contributes 4,153 and electronics 3,690.
- Grocery is the smallest at 2,765.
- Rectangle area is proportional to net revenue.
Illustrative synthetic data
Monthly net revenue and margin, in synthetic thousand units and percent
| Month | Net revenue (synthetic thousand units) | Margin (%) |
|---|---|---|
| 1 | 1103 | 21.4 |
| 2 | 1119 | 22.1 |
| 3 | 1165 | 22.8 |
| 4 | 1221 | 21.6 |
| 5 | 1277 | 22.3 |
| 6 | 1279 | 23 |
| 7 | 1319 | 21.8 |
| 8 | 1315 | 22.5 |
| 9 | 1355 | 23.2 |
| 10 | 1357 | 22 |
| 11 | 1419 | 22.1 |
| 12 | 1471 | 20.9 |
- Bars show net revenue for each of twelve months.
- Revenue climbs from 1,103 in month one to 1,471 in month twelve.
- The line shows margin, which stays between 20.9 and 23.2 percent.
- Twelve months add up to 15,400 thousand units.